The name ‘Moosta’ simply means monsters in kids’ accents and the logo was created by a sketch of an imaginary ancient germ fighter monster with highly advanced detective like germ antennas. Moosta has a strong brand identity, a bright pastel color palette and one-of a kind sustainable packaging design. Our goals are to make our products stand out in the competitive market as well as to encourage and introduce people to our in-stores product refill system. One of the best parts not to mention the most challenging one about this design is finding a solution to make sustainable materials such as powder-coated glass bottle kid-friendly. By incorporating bubble silicon as protective cushions for the bottles, the final design is not only obviously captive and visually stimulating, but also has amused texture to play with.