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Nathanael Greene, the Revolutionary War Hero Greensboro is named after, rides a carousel horse asking patriots in our community to 'Give Independ… Read More
Nathanael Greene, the Revolutionary War Hero Greensboro is named after, rides a carousel horse asking patriots in our community to 'Give Independence' and help build a new Senior Resources Center with a Community Carousel. Read Less
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Package of collateral needed for fund raising efforts included a folder and stationery
The inside of the folder includes a donor form and stationery for personalized messages to prospects.
Detail of the stationery with a ghosted image of Nathanael Greene riding a carousel horse.
Nathanael Greene leads the effort to 'Give Independence' as he rides a carousel horse. Illustration by Kurt Lightner
Logotype and theme of the fundraising effort
A vision to bring a new Senior Resources Center to Greensboro, NC was combined with the exciting prospect of also bringing a Community Carousel to the premise. I was asked to develop a concept for one fundraising campaign that communicated these separate goals in a way that easily made sense.

My solution...Nathanael Greene, the fearless Revolutionary War hero our city is named after rides for the campaign on a carousel horse asking you to 'Give Independence'. 

The concept seamlessly combines these two different efforts by connecting the 'Independence' you give to our seniors by making a donation with a fun image of Nathanael on a carousel horse, which in turn promotes the carousel--while tapping into feelings of community pride and a sense of duty to both our past and future.