Curbside Party
Lovelady Brewing Company wanted to introduce a seasonal brew for the fall of 2020, an Oktoberfest Lager. Because the Covid 19 pandemic limited access to the brewery’s taproom, it was decided to package the beer in cans and name it “Curbside Party” as an homage to social distancing requirements. We dressed our character in traditional Oktoberfest lederhosen with his covid mas askew so he could enjoy his beverage from the vantage of his curbside. The can is colored to match the golden amber of this lager.
Lovelady Brewing Company wanted to introduce a seasonal brew for the fall of 2020, an Oktoberfest Lager. Because the Covid 19 pandemic limited access to the brewery’s taproom, it was decided to package the beer in cans and name it “Curbside Party” as an homage to social distancing requirements. We dressed our character in traditional Oktoberfest lederhosen with his covid mas askew so he could enjoy his beverage from the vantage of his curbside. The can is colored to match the golden amber of this lager.
