![Float logotype and imagery](https://mir-s3-cdn-cf.behance.net/project_modules/1400/210aa7101209673.60361437a4a5e.gif)
Float
Expanding 3D Horizons
Float is a 3D visualisation studio in Glasgow, Scotland. They develop urban design, interior and architectural visualisations for a global client list.
Our work with Float involved brand strategy, visual identity and digital design.
Visual cues were taken largely from the architectural world with the focus firmly on providing a frame for Float's work. The logotype itself, with open letter-spacing, is a simple play on the literal interpretation of Float and 3D axes. A largely monotone colour palette is offset by warm greys, use of red 'horizon' accents and a tactile production spec.
![Float stationery design including business card, letterhead and stationery](https://mir-s3-cdn-cf.behance.net/project_modules/1400/14ef74101209673.60361437a4471.png)
![Float business card design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/b9ca3b101209673.60361437a3e8c.png)
![3D visualisation by Float](https://mir-s3-cdn-cf.behance.net/project_modules/1400/40e15b101209673.6034ce5778954.png)
![Float digital design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/dcfabf101209673.6034fca271f5d.png)
![3D Visualization brand identity design Branding design Branding Identity branding visual identity f monogram Architectural 3d architectural CGI architecture 3D archviz](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/59dcea101209673.6038fe7253f4b.png)
![3D Visualization brand identity design Branding design Branding Identity branding visual identity f monogram Architectural 3d architectural CGI architecture 3D archviz](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/53d43c101209673.6038fe725381c.gif)
![Float brochure design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/ed5cbd101209673.5ffd6f17c8188.png)
![Grid system for Float](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/464672101209673.6034ce5777a97.gif)
![Float visualisation with F monogram](https://mir-s3-cdn-cf.behance.net/project_modules/1400/6cc976101209673.6034ce5779192.png)
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