After creating the logo for Serendipity in class, the next step was to create a corporate identity package, which included letterhead, business card, and envelope. We had the option to get more creative and add more stuff to it, so I decided to add a phone and a picture of the app loading up. Because of the way the logo is I decided to keep a lot of white space and not make it look cluttered. While trying out different designs I finally came up with one I felt fit with the logo, which is the blue bar used through out the piece.
Photo Credit: Cindy J Bryant | Cindy Bryant Photography
