This print campaign aims to emphasise how valuable glass is by showing a high quality product known only to come in glass, (Moet champagne and Chanel perfume) packaged in a low quality material.
This print ad features the famous French Champagne Moet packaged in a tin can.
The print advert body copy reads: We don’t pop open tins of expensive champagne at weddings, or buy our wives’ plastic bottles of perfume. Because nothing beats the sound of a popping cork, the sight of glossy bubbles shooting through glass, or the feeling of a cool, glass perfume bottle in your hand. Nothing beats glass, so at Consol, we keep it in glass.
This print ad features the high-end perfume brand Chanel no5 (which Marliyn Manroe is said to have worn to bed) packaged in a plastic bottle.
This print ad features Elizabeth Arden's luxurious skin foundation packaged in a cardboard carton.
