Art Direction of "Globulandia. Un'avventura in rosso" national exhibition(2012).
The whole branding of the exhibition is centred round the theme of blood, starting from the logo font which remembers the irregular shape of blood cells.
Also, the illustration "red blood cells" made by american artist Michele Banks has been used for the promotional poster of the exhibition.
Informative leaflet divisible in five bookmark containing quotes and informations about blood.
Flyers with "bloody receipts".
The story of blood has been told by twelve illustrated panels.
As the exhibition might been visited by schools, was important to find an innovative image language able to catch the attentions of young visitors.
This is why illustrations are inspired by street style art as a mix of stylised historic images dirty of red blood stains.
As the exhibition might been visited by schools, was important to find an innovative image language able to catch the attentions of young visitors.
This is why illustrations are inspired by street style art as a mix of stylised historic images dirty of red blood stains.
"Le origini. il salasso come rimedio universale" (III Millennio a.C.)
"Medicina ippocratica. l'arte del cavar sangue" (V Secolo a.C.)
"Galeno. La circolazione sanguigna" (II secolo d.C.)
"Marco Polo. Tra dervisci e sciamani" (1300)
"Barbieri, rifiuti speciali e malasanità" (Basso medioevo)
"Il sangue come elisir di lunga vita" (fine XV secolo)
"Pegel, Libavius, Colle. Teorizzazione della trasfusione" (XVII secolo)
"Giallo nel rosso. Chi ha scoperto la circolazione sanguigna?" (XVII secolo)
"Da animale ad animale. Da animale a uomo" ( fine XVII secolo)
"Blundell. La scienza della trasfusione (XIX secolo)
"14 giugno, Giornata Mondiale del Donatore di Sangue" (XX secolo)
"Tecnologia e Scienza..di vena in vena" (seconda metà XX secolo)
