Project: Adolfo Domínguez Store
Location: Valladolid, Spain
Date: February | 2020
Size: 173.30 sq m
La estrategia principal del proyecto es dar cabida a una tienda de la firma de moda Adolfo Domínguez que traslade su visión al propio espacio. Una de las novedades que incorporan en su web son las “stories”. Una de ellas, “A gender tale” deja clara su visión respecto a la diferenciación entre ropa de hombre y mujer.
Para ellos no tiene porque existir esta barrera.
“Él fue ella.
Ella fue él.
Aunque
ella era ella
y él era él.
Fueron los dos
y ninguno a la vez.
Son ellos mismos.”
(Cita del post: https://www.adolfodominguez.com/es/editorial/agender-tale/)
The main strategy of the project was to accomodate a store of the fashion firm Adolfo Domínguez which translates their own vision to the space itself. One of the news that the brand incorporates on its web are the "stories". One of them, "A gender tale" reflects perfectly their vision about the differentiation between men's and women's clothing.
For them this barrier does not have to exist.
"He was her.
She was him.
Even if
she was her
and he was him.
She was him.
Even if
she was her
and he was him.
They were both
and none at the same time.
They are themselves.”
and none at the same time.
They are themselves.”
(Post quote: https://www.adolfodominguez.com/es/editorial/agender-tale/)
En la tienda esto se traslada gracias a la elección de los sistemas expositivos principales y su colocación, no habiendo un orden rígido a la hora de ubicarlos en el espacio. Además se refuerza el concepto gracias a la realización de una señalética que ayude a entenderlo y le de un valor añadido.
En cuanto a otras cuestiones, se busca la utilización de formas geométricas sencillas, en base al propio espíritu de marca, y el uso de texturas diferentes que fomenten la creación del espacio acogedor buscado.
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In the store this is transferred thanks to the choice of the main exhibition systems and their placement, there is no rigid order when it comes to locating them in space. In addition, the concept is reinforced thanks to the creation of signs that help understand it and that give an added value to the interior.
As for other issues, the use of simple geometric shapes is sought, based in the own spirit of the brand, and also the use of different textures that encourage the creation of the desired cozy space.
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