Some time ago Żywiec, the flagship brand of Żywiec Group and the leader of the premium beer segment in Poland, approached us to help them encourage consumers to discover their new beer flavors and reinforce the image of Żywiec as a beer brand with rich brewing history. As a result we’ve come up with the concept of beer styles (pl: "Piwne style") product site with eye-catching images and animations showing the beauty of the brewing process.
We have decided to combine craft design and video materials and as a result we have created 6 key visuals and several additional assets, to present each new flavor, with American wheat as a leading one.
Client: Żywiec

Agency: SYZYGY Warsaw
Art direction: Dawid Kalinowski
UI Design: Dawid Kalinowski
Key visuals: Dawid Kalinowski, Mateusz Karasiński
Copywriter: Mateusz Malicki
Development: Marcin Gościcki, Michał Włodarczyk
Head of Design: Mateusz Karasiński
Technology Director: Andrzej Duś
Account Director: Teresa Szabłowska

Business & Strategy Director: Tomasz Dominiak

Żywiec – Piwne Style Website
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Żywiec – Piwne Style Website

15
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Published:

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