· 凉皮(Cold Noodle)、肉夹馍(Chinese Hamburger)和冰峰汽水(Ice Peak)三者统称为“三秦套餐”。“三秦套餐”是陕西西安地区十分受欢迎的一种美食。在街巷的小店点上一份“三秦套餐”,西安人的百味生活自此开始。
· 十三朝古都西安历史悠久,文化底蕴深厚,我尝试营造新(视觉形式)与旧(传承与年代感)的冲突,在保留基础识别的前提下用新的视觉语言将其呈现出来。
Cold noodle, Chinese Hamburger and Ice Peak are collectively referred to as "The Sanqin Combo". "The Sanqin Combo" is a very popular delicacy in Xi'an, Shaanxi. Order a "The Sanqin Combo" in the small shops in the streets, and the life of Xi'an people has begun. Xi'an, the ancient capital of the 13 dynasties, has a long history and profound cultural heritage. I try to create a conflict between the new (visual form) and the old (inheritance and chronology), and present it in a new visual language while retaining the basic recognition.
Thank you for watching!
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