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JanSport is the leading outdoor brand that equips people globally with quality backpacks, travel gear and collegiate apparel. One of the communication tools to create brand awareness on a nationally scale was to develop and distribute a localized lookbook. The seasonal lookbook/catalogue focused on the first quarters of 2012 and was an effective way to connect with the consumer to deliver the spirit and philosophy of "Discover Freedom".
 
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Done as Studio 1212
Jansport D.I.Y.
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