Client - Stansfeld Scott (Barbados)
Brand - El Dorado Rum
Project - El Dorado Rum & Caribbean Premier League T20 Promotion
As a native Barbadian, we know ALL about rum: what is a good rum; a bad rum; etc. For many years my island laid claim to producing the Best Rum in the World, but we were overtaken in the last decade by the El Dorado Rum family from Guyana - and while I take nothing away from our local rums, once you've tasted El Dorado it's easy to understand why they are the best!
Cricket is also huge in the Caribbean, and El Dorado recently teamed up with the CPL T20 League to become an official partner of this year's tournament. To promote this, El Dorado is offering an all-expenses paid trip to Trinidad to watch the finals of the CPL T20 competition, amongst other prizes. Ballista! was approached to develop the supporting artwork for the promotion, which included poster, flyer and billboard design, along with Facebook graphics, e-flyer, and branded score cards.
The competition runs until August 15th 2013 so all you Cricket fans purchase some El Dorado products and win yourself a trip to Trinidad!