Identity, packaging and social media for new frozen meals company Crisp Meals.
The aim of the packaging was to make the meals appear just as good as they taste, in order to combat the negative, preconceived ideas of frozen meals. Crisp meals are not only healthy and convenient, but delicious too and we wanted this to come across in the packaging. Each of the packaging backgrounds is themed (with relevant ingredients) according to the five types of meals on offer: chicken, meat, veggie, fish and pasta.
Agency | OMM - Online Media Management
Art Director & Designer | Raquel Ribeiro