Green Tech Valley w/ ENGARDE
My friends from ENGARDE asked Georg Dinstl and me to help them to create a stand for "Eco World Styria" at the Hannover Messe 2013.

The relatively small region Styria (in Austria) is home of more green tech companies per square kilometer than any other region in the world. So according to Silicon Valley we together created Green Tech Valley!

We mixed 50ies retro-futurism with the style of 50ies advertisements, added a little bit of typical american suburbia flair as well as the good old "Sound of Music"-Style. We know that the most important thing on a fair is to attract attention, so we mixed hard facts with overexaggerated statements like "NEW NEW – the best thing in the world" and added a little bit of humour: e.g. "THIS IS THE NEW *HIT" was the claim for a biomass company.

Finally the stand was a big success and everybody was happy with the small idyllic valley in the middle of all the other typically clean and reduced stands. It was like a small oasis to hang out, relax, play tabletop soccer and get a lot of information about the Green Tech Valley.


Special thanks to Franz, Sergio, Thomas, Georg and ENGARDE!

 
Green Tech Valley w/ ENGARDE
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Green Tech Valley w/ ENGARDE

We mixed 50ies retro-futurism with the style of 50ies advertisements, added a little bit of typical american suburbia flair as well as the good o Read More
14
757
0
Published: