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MAYBELLINE NEW YORK COLOSSAL MASCARA PRESSKIT
Packaging
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MAYBELLINE NEW YORK COLOSSAL MASCARA PRESSKIT

MAYBELLINE NEW YORK bestseller MAGNUM's new name COLOSSAL!
This is a press kit design project to promote the new name 'COLOSSAL' of MAGNUM, 
MAYBELLINE NEW YORK's best-selling mascara. In order to impress the new name with more impact, 
HEAZ have designed the word ‘COLOSSAL’ to appear repeatedly in the graphic.
In addition, the Jenga concept was used in the package to add the fun of taking out products from each stick, 
symbolically representing ‘the colossal volume’ that means ‘huge’ and ‘great’.

Press Kit *
This is a special package, produced in small quantities to promote and deliver the brand’s concept and message.
It is provided to reporters and influencers and presented as a gift for the launching and special events.

Client_ MAYBELLINE NEW YORK
Year_ 2020
Brand Location_ South Korea
Art Director_ Yumi Jung   Designer_ Minji Kim, Miae Kim, Geuna Kim, Dahee Lee


MAYBELLINE NEW YORK COLOSSAL MASCARA PRESSKIT
1.2k
13.7k
76
Published:

MAYBELLINE NEW YORK COLOSSAL MASCARA PRESSKIT

MAYBELLINE NEW YORK COLOSSAL MASCARA PRESSKIT
1.2k
13.7k
76
Published: