The Dream Tour
MUH-TAY-ZIK / HOF-FER worked with StubHub to develop a social series to drive 
excitement for and conversation around live events in 2020 and redefines the term, "bucket list." We asked our followers on Twitter to let us know what events they were dreaming of getting to go to this year.

To amaze and amuse (I'm over surprise and delight), we replied back with a tour poster customized with their answers. To allow StubHub to do this efficiently, we created nine collaged dreamscapes, leaning into the surreal and beautiful quality of dreams. We organized the templates for easy updating, and included several layers that can be turned on and off to make each one unique. Also hiding among the dreamscapes are easter eggs relating to live events: sports, theater, music events, etc.

Naturally, it launched around the New Year, before 2020 brought us the circumstances that made large gatherings verboten. Timing!
The Dream Tour
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The Dream Tour

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