Cathy Poblete's profile

TAYO: an anti-discrimination advocacy

TAYO was an advocacy campaign that aimed to empower LGBT youth, foster a culture of acceptance, and encourage young people to speak up against bullying. As the intended target audience were students (LGBTQ or otherwise) who live in Metro Manila, my team and I made the tone of the campaign friendly, encouraging, and positive.
posters
30 sec. TVC storyboards
Brochure (outer and inner flaps)
You can also toggle between couples by folding down one flap at a time
TAYO: an anti-discrimination advocacy
Published:

TAYO: an anti-discrimination advocacy

TAYO Mine: creative direction + copywriting + editorial design Photos and styling: Maika Anthoni (http://maikaanthoni.tumblr.com/)

Published: