Cardiff School of Art and Design - Graphic Communication - Persuasion Project 2013
I chose to focus on persuading an audience to take action towards shark finning, as it is a topic which I feel very strongly about. We were asked to get in contact with an actual company/campaigner tackling our chosen topic, I manged to get in contact with PROJECT AWARE, who were very helpful and gave me permission to create work on their behalf and use their logo in my work
Disclaimer: I am not an employee of Project Aware, nor was I contracted to do work for them. I am a design student, and the work I have made is for portfolio and self promotion purposes.
Not to be used in the public domain.
I created a leaflet which at first appears like a Chinese menu promoting shark fin soup.
As the dish is a Chinese/Asian delicacy associated with wealth and high class.
When opened, a shark is revealed...
Which when opened fully, reveals the shark has been finned, portraying the brutal reality behind shark finning.
The overleaf side of the poster gives further information regarding shark finning, and more importantly how it can be prevented. Persuading the user to join the campaign online and make a difference...
Thank you for looking at my work, I urge all marine life enthusiasts and generally anymore who has an interest in marine conservation to join PROJECT AWARE's online campaign and donate to help prevent shark finning.
EXTINCTION IS NOT AN OPTION!
