B2B Software redesign //
UX Case Study
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The Problem
The Deal Tool is a B2B internally used software.
It is used to generate deals between Axel Springer and the companies willing to advertise on any space belonging to the AD ecosystem.
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The Process
The client had already 2 prototypes done in Axure. We have taken the best from both prototypes and then jumped into a new UX and UI.
We have worked very closely with the development team (3 back-end, 1 front-end) talking daily with the Product Manager in charge for the entire project.
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The tool is relatively complex and required a huge attention to details.
Elements:
New screens:
Thank you.
