B2B Software redesign //
UX Case Study
The Deal Tool is a B2B internally used software.
It is used to generate deals between Axel Springer and the companies willing to advertise on any space belonging to the AD ecosystem.
The client had already 2 prototypes done in Axure. We have taken the best from both prototypes and then jumped into a new UX and UI.
We have worked very closely with the development team (3 back-end, 1 front-end) talking daily with the Product Manager in charge for the entire project.
The tool is relatively complex and required a huge attention to details.