B2B Software redesign //
UX Case Study
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The Problem

The Deal Tool is a B2B internally used software.
It is used to generate deals between Axel Springer and the companies willing to advertise on any space belonging to the AD ecosystem.


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The Process

The client had already 2 prototypes done in Axure. We have taken the best from both prototypes and then jumped into a new UX and UI.
We have worked very closely with the development team (3 back-end, 1 front-end) talking daily with the Product Manager in charge for the entire project. 

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The tool is relatively complex and required a huge attention to details.​​​​​​​


Elements:

New screens:

Thank you.



Dashboard Software Redesign | Media Impact | B2B
12
160
1
Published:

Dashboard Software Redesign | Media Impact | B2B

Dashboard B2B redesign, a property of Axel Springer. UX, UI, Responsive design delivered in Agile Sprints.
12
160
1
Published: