Client: BMW Group
Agency: Mutabor Design GmbH
Agency: Mutabor Design GmbH
The focal point of BMW’s presence at the 83rd Motor Show in Geneva is the global premiere of the new 3 series Gran Turismo, whose stunning silhouette is just as impressive as its uncompromising abundance of space, thereby offering the best of both worlds by uniting the travel comfort of a Touring and the sporty, elegant design of a coupé in a single vehicle.
The interplay of external form and internal space is the guiding principle for the main structural presentation: the eye-catching roofline spanning 28 metres is visible from far off and extends across the entire width of the stand. The repeated silhouette which steadily diminishes in size creates an impressive sense of space.
This effect is accentuated by the multimedia presentation which visually perpetuates the structural concept ad infinitum.
In the stage area, visitors experience the new 3 series Gran Turismo live in the two equipment lines Modern Line and M Sportpaket. To intensify the impact, the guiding themes of form and space are illustrated in an eye-catching manner on wall displays.
As a result, visitors to the Geneva Motor Show can enjoy a whole new spatial experience.
