When the new Porsche dealership opened in Las Vegas, it had a visibility problem. Located just off the 215 Beltway, their onsite pillar sign did not stand out to the freeway traffic. Luckily for them, they had also had an outdoor board onsite. I was given the task to of developing a series of boards that would grab commuters attention and let them know where they can buy their Porsche dream car.

The boards were very successful for them. When Porsche corporate visited from Germany, they commented on how beautiful the boards look and they really jumped out at you as you get off the freeway and drive into the dealership.

An ad that appeared in a high-end specialty publication talking about the opening of the stand alone Porsche dealership. Most importantly, this dealership would be the first in the US to include a Porsche Classic Partner. That means they can restore your classic Porsche with genuine Porsche parts.