THE INVISIBLE MONOGRAM
When we asked people to describe Jean Patou in one word, this is what came to their mind:
boring, old fashioned, over the top...
We are introducing the revival of Jean Patou, an elegant but forgotten brand, into an extraordinary innovative beauty.
Our aim is to bring the intangible back into the tangible. We are connecting with the true individuality of every modern woman, in a way she has never experienced before. Jean Patou offers an unprecedented customer experience by using technology to facilitate enhance your shopping experience with unique customization and personalization features. Choose your favorite french philosophy, poetry or literature quote and we will carefully sew it onto your favorite Jean Patou piece. That is how the idea of the Invisible Monogram was born. The app also lets you customize you preferred shopping experience channel. The beating heart of Jean Patou is transparency, scan an item’s and you will learn everything about that specific items’ story and completely transparent production process and afterlife.
Join the revival.
THE WORLD OF DIGITALIZATION
Digital platforms are a must in today’s fastmoving and innovative fashion industry. Digital connectivity provides customers an easier shopping experience on demand creating opportunities to build a stronger and closer customer relationship.
Jean Patou creates immersive personalized experiences. A brand where quality and transparency are the main pillars of each garment and customization relates to the woman who wears it.
A new standard surpassing your expectation.
TRACEABILITY
1. Supply Chain Transparency
2. QR Code Scanner Community
3. Personal Closet
THE INVISIBLE MONOGRAM
1. The Invisible Monogram
2. Simplifying the Atelier
3. Personal Stylist
Finalist team - LVMH Jean Patou x Università Bocconi Business Case Challenge 2019
