In 2008 one of the biggest magazine editor in Italy decided to establish a channel for children called DeaKids, I was invited to the pitch.

The brand was very well known and appreciated from both parents - who feel safe about the educative contents - and the kids, who love the cheerful stories. 

The idea was to keep the connection to the paper, where everything starts, but evolve in a very cheerful and animated way, showing the contents of the books escaping and building a new dimension.

Above an example for the idents, three bumpers and two end pages.