方茶 FANGCHA
方茶是一款针对90后办公场景饮用的袋泡茶，相比层层叠加的厚重纸盒，亮丽醒目的强对比色彩与日常材质的磨砂透明，更能满足于年轻人追寻潮酷感受与直接效率的需求。视觉效果上放大方茶中文与方茶拼音，将信息扁平化形式感处理，结合强对比的色彩关系，形成高效率信息传递与高差异性。
Square tea is a bag of tea for post-90s office scenes, compared with layers of stacked heavy cartons, bright and eye-catching strong contrast color and daily material frosted transparent, more able to meet the needs of young people to pursue cool feeling and direct efficiency. Visual effect magnifies square tea Chinese and square tea pinyin, flattening the information into a sense of form, combined with the color relationship of strong contrast, to form high efficiency information transmission and high difference.
DA：肖琪媛｜AD：肖琪媛｜D：肖琪媛｜C：福建省武夷山市天英茶业有限公司
