aquí.
_
2020 Barcelona – Master project, Master in Graphic Design
aquí. is a furniture brand that wants to reshape the idea of consumption through active participation within our local community. Clients become an essential part of the building process giving higher value to the final product and to their own role as consumers.
Co-owner: Marina Mariano
Advertising campaign
-
Craftsmanship and creativity are our main characters.
We let hands and tools represent them for us.
Audiovisual
-
For the brand launch, potential users are invited to draw over random frames.
When putting together, we have an unexpected result where our identity and the personal touch of the community co-exist in a dance of tools, hands and brand taglines.
When putting together, we have an unexpected result where our identity and the personal touch of the community co-exist in a dance of tools, hands and brand taglines.
Digital
-
Even when we don’t build, we are are all about the local community. This is why we have dedicated a special section of our website to the discovery of the best and freshest local initiatives.
Environmental Graphics
-
Our space is a fundamental part of our service: it’s where the magic happens. The workshop is the main space where people will build their furniture, finding a space where the community comes together as one.
Packaging
-
We want to provide our users with – literally – all the tools to push forward the new idea of consumption that they experience in our brand.
With an easy movement, this portable toolbox opens up, providing you with all the necessary gears and an anti-shock blanket where anybody can create and experiment in the comfort of their own home, without the fear of messing too much around.
We don't build furniture.
We build habits.
We build habits.
-
Thanks for watching
