Nowadays, it's hard to help the world even if we try to. The act of charity can be said to be a complex struggle between the heart and the brain – we feel for the less fortunate and want to help the world improve, but we want to do it within our means and for our money to go to the most deserving organisation. Everyday, we are plagued with aggressive marketing tactics, an overload of information, and a lack of confidence as to how our money is being used.
With these points in consideration, my proposed solution is a more comprehensive and functional charity-comparing platform, Clarity in Charity, that is engagingly informative while also providing a fair chance to every charity to advocate their respective causes without bias. Different than other charity comparing platforms currently on the market, I have integrated certain features into this platform that promotes critical thinking and encourages users to fully understand the background of charitable causes as well as their personal donation philosophies.
New users will be required to take an Entrance Quiz which will determine what type of Hero they are. By using interactive graphics, the user is challenged to make difficult choices in a series of complex, narrative-based moral situations.
The results of the quiz will categorise the user as a hero followed by a description of his/her beliefs and inclination. The quiz is an experiential engagement that aims to make the user feel invested in the process, and the character of the hero represents the ‘personalisation’ aspect of the quiz.
Clarity in Charity breaks down big data and portrays them in easy-to-understand chunks. With its simplistic design and cross-category comparison function, CIC is both informative and efficient at the same time.
To promote long-term donation habits, the application has personal donation profiles for each individual user where they can track and trace their donated money in real-time.
Clarity in Charity aims to become the tool to help users achieve the delicate middle ground between empathy and rationality and to optimise every cent donated.