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Lucky Lager
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LUCKY LAGER

Pabst Brewing came to Hatch with a problem only a local agency could solve: inject the soul of the Bay Area into an 8oz can. Through bar, park and beach archeology, we learned that in this city, luck is a matter of perspective. 

We brought the local legend to life by leaning on existing equity from the prohibition and flipped it on its head by infusing it with a more modern soul. At Hatch, we believe that luck flavours the bold! ;)



Lucky Lager
1.3k
13.4k
60
Published:
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Hatch Design

Lucky Lager

1.3k
13.4k
60
Published: