Factual channel rebrand Press campaign
May 2020
May 2020
We may well have been in the midst of a global virus pandemic but that didn’t stop the Sky Creative team for designing and launching three brand new channel identities that were all free to Sky customers. Sky documentaries, Sky nature and a new look for Sky history.
Working with the brand design team i worked on building a selection of press takeover ads in The Times newspaper. Full page, strip and Battenberg formats.
These press ads were all setup during a covid lockdown so using teams working with retouchers, brand & producers to bring all these new identities together was tricky but the result below speaks for itself.
Working with the brand design team i worked on building a selection of press takeover ads in The Times newspaper. Full page, strip and Battenberg formats.
These press ads were all setup during a covid lockdown so using teams working with retouchers, brand & producers to bring all these new identities together was tricky but the result below speaks for itself.
Credits
Artworker - Rob Watts | Retoucher - Simon Schmitt. | Designer - Mathew Peel | Brand design director - Mark Jones. | Senior Producer - Elizabeth Arnott
