Lakatos
2018
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JOB: BRANDING LAKATOS
Designer | Art direction: Bruno Carvalho (Designer - BIRD) | Nara Macedo (Designer - BIRD)
Attendance: Daniel Nadalluti (CEO - BIRD) | Diogo Costa (CKO - BIRD)
Agency: ALT | Company: BIRD - Moving Business Forward
ABOUT LAKATOS:
Recognized for its quality standard, LAKATOS is a family company that for almost 50 years has produced high-performance, cost-effective thermoforming machines and molds. The company serves several niche markets: industrial, food, automotive, aeronautical, refrigeration, disposable packaging, among others. Today, the export of thermoforming machines to countries in Latin America is one of the main pillars of the company, which operates from Brazil to Mexico.
CHALLENGE:
Create a new brand identity that rescues the family history and that is easy to apply in the various points of contact, from a business card to a thermoformer.
2018
-
JOB: BRANDING LAKATOS
Designer | Art direction: Bruno Carvalho (Designer - BIRD) | Nara Macedo (Designer - BIRD)
Attendance: Daniel Nadalluti (CEO - BIRD) | Diogo Costa (CKO - BIRD)
Agency: ALT | Company: BIRD - Moving Business Forward
ABOUT LAKATOS:
Recognized for its quality standard, LAKATOS is a family company that for almost 50 years has produced high-performance, cost-effective thermoforming machines and molds. The company serves several niche markets: industrial, food, automotive, aeronautical, refrigeration, disposable packaging, among others. Today, the export of thermoforming machines to countries in Latin America is one of the main pillars of the company, which operates from Brazil to Mexico.
CHALLENGE:
Create a new brand identity that rescues the family history and that is easy to apply in the various points of contact, from a business card to a thermoformer.
SOLUTION:
The new brand seeks to adopt the family name as an evolution of the brand. LAKATOS, of Hungarian origin, refers to former professionals who manufactured steel parts. The new communication reflects the principles that guide the performance: innovation and quality and tradition. The graphic symbol is in the letter "K" in red that refers to molded steel.
The new brand seeks to adopt the family name as an evolution of the brand. LAKATOS, of Hungarian origin, refers to former professionals who manufactured steel parts. The new communication reflects the principles that guide the performance: innovation and quality and tradition. The graphic symbol is in the letter "K" in red that refers to molded steel.
WHAT HAVE WE DONE:
_Brand Analysis & Positioning
_Segmentation & Portfolio
_Brand Architecture
_Experience Strategy
_Naming
_Brand Personality & Tone of Voice
_Brand Language
_Logo & Visual Identity
_Packaging Design
_Launch and Activation
_Guidelines and Metrics
_Organisational Excellence
-
SITE:
lakatos.com
_Brand Analysis & Positioning
_Segmentation & Portfolio
_Brand Architecture
_Experience Strategy
_Naming
_Brand Personality & Tone of Voice
_Brand Language
_Logo & Visual Identity
_Packaging Design
_Launch and Activation
_Guidelines and Metrics
_Organisational Excellence
-
SITE:
lakatos.com
