Here is my project for the Adobe illustrator daily creative challenge from July 20 to July 31. I had to create a brand for a festival, so I decided to work on an art theme. I pictured it as a compelling, sharing, and enriching experience where creative people worldwide would gather to spend quality time with different artists, creators and designers.
In this brand, I tried to incorporate irregular elements to add some dynamism and give a sense of freshness and fun. The palette color is quite vibrant and contrasted to make the brand stand out. In regards to the fonts, they seem to define the theme correctly, for they look friendly and smooth.
