Sunny Delight Beverages Co.
Latino tropical juice line packaging.
Test market six new juice flavors, in Southern California Latino Market.
Apply a Latino ethnic-modern approach (of bold, striking, large fruit nucleus imagery) to create instantly-identifiable flavor packaging for Latino shoppers, while introducing new falvors to unfamiliar consumers (imagery correlates fruit resulting juice flavor).
Sales volume (and test results) exceeded expectations by appealing to both the targeted Latino audience and the unexpected general market shopper.