Tourism Fiji, the country’s national tourism and marketing organization, recently completed its search for a new CEO. Dave Pflieger, Chairman of Tourism Fiji, explained that Rick Hamilton brings extensive marketing experience and a results-focused outlook to the position. Previously, Hamilton served as the Director of Marketing for the Flight Center of New Zealand. He has also held marketing roles in South Africa and Australia.
Recently, Tourism Fiji developed a new social media strategy, rebranded itself, and launched a new website. Pflieger explained that Tourism Fiji will promote the idea that Fiji is the “ideal vacation destination for all demographics.” In the coming years, Tourism Fiji hopes to launch new campaigns to increase the number of annual visitors and lengthen the average stay in Fiji. Pflieger’s role at Tourism Fiji complements his activities as CEO of Air Pacific, Fiji’s national airline. Both organizations seek to increase Fiji’s prominence as a vacation destination.
Recently, Tourism Fiji developed a new social media strategy, rebranded itself, and launched a new website. Pflieger explained that Tourism Fiji will promote the idea that Fiji is the “ideal vacation destination for all demographics.” In the coming years, Tourism Fiji hopes to launch new campaigns to increase the number of annual visitors and lengthen the average stay in Fiji. Pflieger’s role at Tourism Fiji complements his activities as CEO of Air Pacific, Fiji’s national airline. Both organizations seek to increase Fiji’s prominence as a vacation destination.
