BRIEFING
Casa Para Todos is a retail brand that offers clothing and footwear to its customers. The purpose of the brand is to serve the whole family and its proposal is to guarantee sensations such as warmth, joy and all the good that can be found in a family environment - and, to represent your personality and values, we have created a simple, warm and inviting logo . In addition, we seek to find colors, typography and patterns that represent the cheerful and familiar environment that the brand offers.
THE BRAND
Find your style
For the concept of the brand, we started by creating a symbol basically composed of two elements present in the business and in the brand name: the index - which represents a house - and a hanger; which, in turn, plays the role of being the “roof” of this house and thus completing the icon. The purpose of the symbol is to be simple, easy to understand and convey visual coziness because it contains a circular shape. In addition, the typography we use - Mitr - is a font with warm, humane and light characteristics; serving the brand's personality well.
COLOR PALETTE
To inspire vibrancy, joy and the feeling of welcome, we chose a palette with complementary colors and with a lot of contrast; all with the purpose of representing the familiar warmth that the brand delivers to its consumers. In addition, the set of colors aims to serve both mature consumers who visit the store as a family, and young people who are still single and relaxed.
