BRIEFING
FC Cosméticos is a company that works with products that make the head of women :) Products that not only offer quality, but also the opportunity for them to feel more beautiful, more valued and well with themselves. The goal was to create something that conveys well-being, beauty, desire for products, something sophisticated.
THE BRAND
Free the princess in you.
This phrase defines how a woman likes to feel and be translated. So we created a concept aimed at that feeling. A brand that awakens delicacy in every detail. We created patterns and textures to better compose the identity and brought an air of minimalism and sophistication so that the woman feels elegant and valued.
This phrase defines how a woman likes to feel and be translated. So we created a concept aimed at that feeling. A brand that awakens delicacy in every detail. We created patterns and textures to better compose the identity and brought an air of minimalism and sophistication so that the woman feels elegant and valued.
COLOR PALETTE
The colors were carefully selected to represent refinement, sophistication, elegance. And we also use earth tones with some variations to remember nature, where raw materials for the best cosmetics come from.
