MVMT Jewelry
Bracelets, cuffs, necklaces, and rings were increasing in popularity among the male consumer. Several new styles were introduced to the MVMT customer, allowing them to mix up the watches with jewelry to create an elevated style.
Design
Most of the pieces took inspiration from the watch world, which made most sense for the brand.
Rings
Two colors and simple groove texture was carried along all the jewelry design.
Necklace
Simple shapes for necklaces followed the MVMT logo aesthetic.
Leather bracelet
Minimal leather bracelets were mixed in to elevate style.
Prototyping
Along the process, the in-house SLA printer helped drive decisions from a production standpoint to help keep the project moving forward.
3D printing
Prototytpes were 3D printed with a range of shapes and patterns.
Women adds
For women, dainty and chic additions were created. Supplementing the wrist with elegant looking, minimal jewelry, simple stones and minimal elements.
Necklaces
Dainty chains with crystals were introduced to the line. Both chokers in 13” + 3” as extension. Longer “princess” necklaces with a length of 16” + 3” were added to the collection.
Bracelets
Bracelets represent majority of the womens jewelry sales, so it was important to introduce as many styles as possible.
Collection
The collection was received well, supplementing existing styles to safely expand the collection.
Role
Design, CMF
Credits
Design lead — Thomas Moran
