State Farm MyIdeality Campaign
From the Michigan State Chapter of the American Advertising Federation
From the Michigan State Chapter of the American Advertising Federation
Each year the American Advertising Federation is assigned a national brand to build a campaign for based on certain criteria. Last year, 2009-2010, our campaign was for State Farm insurance. Our campaign focused on "myideality" which is the idea that we all start at point A/reality and want to get to point B/our ideality.
I worked on in a team of 3 people to create the print ads for the campaign. These are scratch off print ads which will involve the consumer as they learn more about what State Farm has to offer.
I also created a logo for one of our promotions, the Tripped Up Bus Tour.
I worked on in a team of 3 people to create the print ads for the campaign. These are scratch off print ads which will involve the consumer as they learn more about what State Farm has to offer.
I also created a logo for one of our promotions, the Tripped Up Bus Tour.
Scratch off Print Ad
Scratch Off Print Ad
Print Ad 1 in AAF Plansbook
Print Ad 2 and 3 in AAF Plansbook
Tripped Up Bus Logo and AAF Plansbook Page
