12:20 is an independent creative business based in Sydney. They create brands, advertising campaigns, digital platforms plus design and content for clients in Australia and across Asia. 1220.com.au

 

The new 12:20 identity needed to retain the brand’s story (the business was named after the time it was registered) while moving the design into a more contemporary space where it could be applied across an increasing range of media and applications.

 

 

One of the applications was a concept developed for the global charity, World Vision.

 

Well-known artists and celebrities were invited to submit an image inspired at the time 12:20. The contributed images were used to create a limited edition coffee table book, ‘Ideas at 12:20’. Profits from sales of the book are donated to World Vision.