Realise Resilience Digital Campaign
The challenge was to create key visuals for a digital campaign that aims to empower a million people to realise their inner resilience. The projects leads with a concept that in a mirror, we see a reflection of ourselves. It’s then we can rediscover and confront ourselves. The idea was then transformed into reflected typography. Typography that changes and adapts to circumstances just like the mind does.
Design Team: Logo Animation: Jake Greenwood Video Animation: Stephen Mclaughlin
