In 2013 I partnered with Hallmark designer Lindsay Tippet to create the initial editorial and design strategies for Sarah Jessica Parker’s fashion greetings collection through Hallmark Signature.
It was a dream-come-true experience that led to a collaboration of more than 100 cards and a product launch with SJP herself in New York City.
Magical does not begin to describe this project. All of the pieces– from researching Sarah Jessica’s voice and style, to witnessing the reinterpretation of Hallmark’s archived prints and illustrations into fresh and trendy pieces of art, to editing product back to fit this particular and detail-oriented licensed artist’s wishes was eye-opening. SJP had a vision, and it was inspiring to be a part of a collaboration between two incredible brands.
