We used a basketball court as the canvas and created a mural that featured illustrations and quotes from Kobe Bryant, Kevin Durant, Yi Jianlian (top Chinese baller), Wang Zhelin (CBA star), Zhang Weiping (CBA commentator) and other Chinese ballers. The mural was used as billboards and different parts of it were used as posters and retail graphics.
Art Direction: Kevin Lunsong / Nelson Ng / Howl Lee
Design: Howl Lee
Illustration: Coozie / Jok Jiang
Design: Howl Lee
Illustration: Coozie / Jok Jiang
Retouching: Changqing Lee
PRIMARY STORY
WANG ZHELIN: GIVE ME MY OWN FUTURE
KEVIN DURANT: GIVE ME MY OWN LEGEND
KOBE BRYANT: GIVE ME THE CHAMPIONSHIP
YI JIANLIAN: GIVE ME A PLEDGE TO DEFEND
SECONDARY STORY
GIVE ME SOME COMPETITION
GIVE ME A BUZZER-BEATER
GIVE ME A PAIR OF SHOES
GIVE ME A PRESS I'LL BREAK IT
GIVE ME YOUR ATTENTION
GIVE ME A CROWD
GIVE ME A HYPEMAN
ZHANG WEIPING: GIVE ME A REASONABLE
GIVE ME MARS CRASHING INTO EARTH
GIVE ME A TEAMMATE
