We used a basketball court as the canvas and created a mural that featured illustrations and quotes from Kobe Bryant, Kevin Durant, Yi Jianlian (top Chinese baller), Wang Zhelin (CBA star), Zhang Weiping (CBA commentator) and other Chinese ballers. The mural was used as billboards and different parts of it were used as posters and retail graphics.
Art Direction: Kevin Lunsong / Nelson Ng / Howl Lee
Design: Howl Lee
Illustration: Coozie / Jok Jiang
Design: Howl Lee
Illustration: Coozie / Jok Jiang
Retouching: Changqing Lee
PRIMARY STORY
SECONDARY STORY