THE BU
The Bu was founded in 2011 by Gary Hawes, a biochemist surfer living in Hawaii. Hawes started drinking kombucha to help him recover from his intense workouts, but was turned off by the heavy, vinegary taste that each brand offered. So Hawes retreated to his garage and applied his scientific knowledge, determined to develop a great kombucha that was healthy and delicious. From his garage in Hawaii, The Bu Kombucha was born. We helped the team tuck into what makes The Bu unique, building a vibrant identity system that's part surfing, part science and allllll good.
