Smart shoes, smarter interaction.
Retail-experience design for Under Armour.
This in-store experience encourages customers to engage with Under Armour's HOVR digitally connected smart shoe. As customers pick up the shoe its unique features are highlighted across four connected displays. The personalized data tracked by the shoe is displayed by leveraging data from Under Armour’s Map My Fitness app. Data displayed on the screens shows miles run in a given area, popular local routes, and accumulated calories burned by runners. Age ranges, current runner counts, and audience segmentation are also on display.
MaxMedia is an innovation agency whose nimble and diverse team of creatives and technologists use empathy and design-thinking to create killer solutions for real problems.
We’re excited to show you how our nimble and diverse team of creative problem solvers (with their fingers on design thinking, custom development, motion graphics, and rapid prototyping) is the right team to help you. Because we do a lot more than just create beautiful, functional solutions—and that “lot more” informs how we approach every problem—including yours.
Contact us for a free remote consultation with our design and innovation leaders to see how we can help you and your company bring your visions to life and be more innovative than ever.
