Branding
Purefish
Final-year Project
2020
Description
Purefish is a brand in 2050, selling clean fishes from today.
This project is inspired by the excessive use of disposable plastic nowadays. If we keep the lifestyle of relying on disposable plastic, the marine refuse will remain in a high amount. After that, the density of micro-plastics in the ocean will be getting higher and higher, seafood, including commercial fish, will be contaminated by micro-plastics. As a result, clean fishes from today with fewer amounts of micro-plastics will regard as valuable and rare in the future.
Visual Identity
The name of the brand combining the word pure and fish, while the Chinese title means no plastic fish literally.
This project aims to inform people the excessive use of disposable plastic at the present will ruin the ocean, and even pose a threat to food security in the future. Therefore, I visualized the impacts of plastic marine pollution through this brand.
Package Design
The amount of micro-plastics is indicated on the cover. It represents the level of contamination of the fish. This implies that the amount of micro-plastics in fish will be a large concern of the consumer in 2050.
