About company: Primary Pets is a company dedicated to supplying high quality, great value products to people who care about the welfare of their animals. Company care about domestic animals, working animals and wild animals alike.
A task: One image that becomes synonymous with the brand. The idea would be to have the picture in 2 or 3 shades of one color. Therefore we would like to have at least 6-10 options of colors representing each of our products. The image of a dog and a cat must be in motion (jumping). The illustrations should be in a low poly style and the animals will have a white background.
dog illustration
The idea behind the illustration is to give the jumping dog a looks more dynamic. The polygons are angled to show the wind effect and to reinforce polygons scattering.
branding colors
A color scheme was created for the company logo.
colors for dog
The colors were created based on the color scheme of the orange dog. The colors in the illustration reflect the colors of the corporate logo, but with a lot of shades.
cat illustration
The jumping cat pose is done as contradistinction to the dog that lands on its paws. Sharp polygons is stretch to the torso to be create jump dynamics.
colors for cat
Used the same color scheme as on dog illustration.
You can see the new packaging the Primary Pets design on Amazon
