Sébastien Ascon is a real estate entrepreneur and educator who specializes in short term rentals, high-end furnished rentals, and location. Starting his career as an IT engineer by trade, Ascon dipped his toes in the real estate market in 2012, niching down to a very specific bracket: short term rental. After repeated successes, he decided to drop his IT job, and leap into real estate fulltime in 2015.
Today, Sébastien Ascon is a recognized expert in the field, and he helps others realize their dreams of financial security by teaching them how to invest in real estate. His strategies resonate with his target audience, as they help minimize risk while maximizing profitability and rental income.
La Fenêtre Orange–French for The Orange Window–is the main visual element across the Sébastien Ascon brand. It represents hard work, new opportunities, and standing out from the crowd.
The logo allows for a unique design system, which carries over to the 11 knowledge products which Ascon offers.
Each of the knowledge products has a designated color based on the brand's color palette, but the logo–The Orange Window–stays orange, with an interesting type twist.
Brand Identity Design: Omar Ezzeldeen (ezzeldeen.design)
Positioning & Facilitation: Pascal Stifani (Marquer Le Futur)