ZRKSH
2018/2019
Brand name:
ZRKSH
My role:
Branding, logo design, packaging, Graphic Design, Web Design and App design.
More info.:
I established a street style fashion brand for my BA project where the main product was uniquely designed patches.
The brand name "ZRKSH" is an Arabic word that has 2 meanings: 1) A shiny thread used to stitch clothing 2) something thats bright and all over the place/ crowded on clothing. I thought the name was perfect for a patch brand because it defines the purpose of a patch in both meanings.
Brand slogan:
"MEET YOUR PERFECT PATCH"
The branding is bold, illustrative and clean. The inspired theme of the brand was a cartoony, bold black outline and street styled theme also got inspiration from street style and pop art in Kuwait and in the West.
I created a brand mark because the way I visioned the brand was unpredictable and all over the place, therefore it was necessary to avoid an overuse of the logo, given that the brand required a various amount of packaging.
Brand targeted audience: Kuwait's youth
