Casa Caamal is a wine brand based in the state of Campeche, Mexico. The owner learned how to make wine in the renowned Mexican wine country Valle De Guadalupe.
Every year he travels to Baja California t oversee the process and then tajes the wine to the south of Mexico, to his home in Campeche for distribution.
Casa means Home and Caamal is his last name, it is common in Mexico to use the word Casa in the name of a brand, it makes it sound more traditional. The owner, Ricardo is from mayan decent so the logo had to represent this.
The word Caamal in mayan means "twice" or "two times" and following this concept I proceded to the drawing board.
They main idea was a loop inside a bigger loop, something that went round and round or a thing within a thing but keeping in mind the "repeat" element and the mayan hieroglyphs shapes.
After the clients input we rounded things out, literally. And this was the final shape. Once it was approved it was time to proceed with the wine label's design with have a mayan cosmology theme.
Aldebarán from Casa Caamal was the first label I designed for them and it also happens to be my favorite.
The story goes that in mayan cosmology there are four gods called bacabs, one of them is represented as the brightest star in the taurus constellation, known today as Aldebarán.
Aldebarán is a blend of cabernet, ruby cab and barbera with hints of blackberry and some spices.
The story goes that in mayan cosmology there are four gods called bacabs, one of them is represented as the brightest star in the taurus constellation, known today as Aldebarán.
Aldebarán is a blend of cabernet, ruby cab and barbera with hints of blackberry and some spices.
R18 rosé is a grenache and zinfandel ensamble that make for a fruity & fresh wine, perfect for warmer weather. The appearance has an intense color that comes from an 18 hour bleed (saignée). In taste you'll find a welcomed acidity that will make your glands come alive. It's a wine made to drink with friends.
R18's design comes from a personal theme to the client, being their first wine the name is based on the documentation of the vinification process, the number 18 here is represented with mayan scripture. The rest of the design follows the cosmologic patterns of the other Casa Caamal wines.
R18's design comes from a personal theme to the client, being their first wine the name is based on the documentation of the vinification process, the number 18 here is represented with mayan scripture. The rest of the design follows the cosmologic patterns of the other Casa Caamal wines.
Mixba'al is a fruity red wine 100% Grenache with a label based on Mayan/Mexican mythology.
The name Mixba'al represents the number zero, which in Mayan myth means the begging/end of a cycle. The jade mask is the mask of Calakmul, a symbol of the state of Campeche's heritage.
The wines are produced in the foremost Mexican wine region under mediterranean skies. It is then transported to the state of Campeche in the south of Mexico for sale and distribution.
The name Mixba'al represents the number zero, which in Mayan myth means the begging/end of a cycle. The jade mask is the mask of Calakmul, a symbol of the state of Campeche's heritage.
The wines are produced in the foremost Mexican wine region under mediterranean skies. It is then transported to the state of Campeche in the south of Mexico for sale and distribution.
This last images are the unapproved wine labels. Although I am satisfied with the final version I believe some of them would have also worked that is why a share them here with you.
Any thoughts?
