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Absolute Egypt book

Raghda Moataz
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The cover of the book Absolute Egypt.
ABSOLUTE EGYPT BOOK

Absolute Egypt book documents and discusses the local vernacular visual culture of Egypt from a graphic design lens, which presents its most widely-spread and iconic graphic designs. Our local designs needed to have a proper research-based approach to investigate, document and organize them for all looking into knowing and getting inspired by the Egyptian visual culture.​​​​​​​
The opening and closing folds of Absolute Egypt book.
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IDEA BEHIND THE BOOK

This project was initiated to research the importance of our designs and how we live in Egypt through graphic design and it was first introduced in the German University in Cairo in its first exhibition and book launch ad a bachelor project, supervised until completion by Philipp Paulsen, and was later published after a few years by Khatt Books.
A close up look inside Absolute Egypt book.
BOOK'S FIELD RESEARCH

This book’s field research started quite intuitively. It was a long journey through the busy areas of old local Cairo (shown below) like Al-Tahrir square, Al-Moaz street and Al-Korba area, documenting anything that could be categorized as graphic design.
"Work in the field. Food in the field. Be in the field"
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BOOK SPREADS
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BOOK CONTENT

When you open the book, you will find that it contains three chapters. We start by introducing the basic design elements used in the designs including patterns, colors and symbols, then we investigate the public designs found in the streets that are unique for their vibrant street beats like orientation signs and retail signs, and finally, we present printed matter including novels, newspapers and religious prints.
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CHAPTER 01: BASIC DESIGN ELEMENTS
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CHAPTER 02: PUBLIC DESIGNS
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CHAPTER 03: PRINTED MATTER
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GET YOUR COPY

Available for orders only online, reaching any country around the world through international shipping.
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BOOK'S FIRST EXHIBITION AND LAUNCH
In the German University in Cairo
Disclaimer: This exhibition was held pre-designing the final version of the book so its design might differ.

CREDITS

Author and design: Raghda Moataz 
Supervisor: Philipp Paulsen
Publisher: Khatt Books
Editor: Edo Smitshjuezen and Huda Smitshjuezen Abi Fares
Foreword: Ahmad Saqfalhait 
Translator: Ahmed Roshdy
​​​​​​​Book studio photography: Ramy Tarek Radwan
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"Culture lies in the hearts and souls of its people"
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Copyright © 2020 Raghda Moataz
Copyright © 2020 Khatt Books ​​​​​​​​​​​​​​
ISBN: 9789490939199
All rights reserved. No parts of this book may be reproduced in any form or by any means without prior written permission from both the author and the publisher.
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Absolute Egypt book
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Cairo, Egypt

Absolute Egypt book

A book was written and designed by an Egyptian designer to her beloved country's local visual culture. This book is how graphic design tells the Read More

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