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The product: An exercise bar adaptable on any surface,
extremely useful for training at home.
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The name tetrahedron itself is a generic name,
but conceptually, this polyhedron it’s a powerful figure.
How to give a name to the product without neglecting the figure?
A word in latin that means Resistance (the ability not to be affected by something, especially adversely).
The logo is as functional and adaptable as the product.
Product Concept & Design: Jaime Mancero
Art Direction & Graphic Design: Diego Benítez
Photography: Pablo Secaira
Retouching: Diego Benítez